Burger King’s Optical Illusion Wants to Trick Meat Eaters Into Trying Plant-Based Food

The brand promotes its meatless menu as flexitarian eating is on the rise

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

As plant-based eating is on the rise, Burger King has been on a drive to promote its meatless menu. Its latest campaign tries to trick meat lovers into considering alternative options by presenting them with an optical illusion. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in