Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
As plant-based eating is on the rise, Burger King has been on a drive to promote its meatless menu. Its latest campaign tries to trick meat lovers into considering alternative options by presenting them with an optical illusion.