Between the French Fry Burger and the new Satisfries, Burger King has been really into fries lately. Now, the chain is taking this obsession a step further by pretending to change its name to Fries King—and posting a load of photos to Facebook showing the unveiling of a new corporate identity. There are a few downsides to this. First, it implies the burgers are probably not very good. And second, it confuses people—many of whom on Twitter clearly don't know how to respond. On the plus side, it does appear to be making people hungry.
— BurgerKing (@BurgerKing) October 2, 2013
Can't tell if it's true or not but did Burger King really change their name to Fries King…? I don't… what.
— Jacky Cheung (@chaozbandit) October 2, 2013
@BurgerKing change your twitter name then!
— jeffrey (@Ffej_Vobil) October 2, 2013
@mgbales OK, I need to try these.
— Mαtt Thomαs (@mattthomas) October 2, 2013
The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now.