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Burger King’s McWhopper campaign, created by Y&R New Zealand with help from David, ABPR, Code and Theory and Turner Duckworth, picked the Grand Effie on Thursday night at the 2017 North American Effie Awards, honoring marketing effectiveness.
The campaign, which was a huge PR success, began on Aug. 26, 2015, when Burger King placed a full-page open letter in The New York Times calling for a “burger wars ceasefire” with longstanding corporate rival McDonald’s, in celebration of Peace Day.
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