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In the United States, getting people to the polls is hard enough. In Brazil, even those who turn out to vote on Election Day often default to apathy, choosing to vote “blank/null” rather than pick a candidate, even in the upcoming presidential election.
To highlight Brazil’s looming issue of voters sitting out in large numbers—one recent poll found that 11 percent of the country’s voters planned to “vote blank”—and to send a universal message to nonvoters, Burger King and agency David São Paulo created a new product: the Blank Whopper.
Instead
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