Burger Kingons torment bachelors of Earth

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A partnership between Burger King and Star Trek seems valid, seeing as how their audiences probably overlap about 90 percent. Apparently, the love child of this unholy union is the Kingon, a new race of plastic-faced freaks who raid bachelor pads for collectible glasses and disinterested girlfriends. You can get a sneak peek of the Crispin Porter + Bogusky commercial (and a pre-roll ad) above, via The Wall Street Journal, which reports that BK will be a marketing partner to three summer blockbusters: Star Trek, Transformers 2 and G.I.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in