Burger King Unveils Its First TV Commercial With the King in More Than 4 Years

Comeback for the character?

You can't keep a good King down.

Burger King's creepy, plastic-faced King character, who was sidelined from TV ads four years ago, will return Monday night in prime time in a 15-second commercial for a Chicken Nuggets deal—his first appearance in a BK spot since February 2011.

The ad, created by Pitch Inc., isn't much to look at creatively. But it affirms BK's commitment to the character even after his long absence from TV.

"The King has been breaking status quo for decades and has earned his space in pop culture. He conveys the confident and bold spirit of the Burger King brand, which you can see comes to life in everything we do," BK CMO Eric Hirschhorn tells AdFreak.

The King hasn't been totally AWOL. He did, oddly enough, walk in with Floyd Mayweather and his entourage at last month's big boxing match against Manny Pacquiao. That appearance cost BK a cool $1 million, Fortune reported, though it didn't go over well with domestic violence advocates who oppose any deals with Mayweather, given his history with women.

CREDITS

Client: Burger King

Agency: Pitch Inc.

Chief Creative Officer: Xanthe Wells

Executive Design Director, Creative Director: Helena Skonieczny

Associate Creative Director, Copywriter: Heather Parke

Associate Creative Director, Art Director:  Kimberly Linn

Account Director: Audrey Jersin

Account Executive: Christina Gocoglu

Director of Broadcast: Julie Salik

Production Coordinator:  Ivana Banh

Chief Financial Officer, Chief Operating Officer: Pej Sabat

Chief Strategy Officer: Sara Bamossy

Junior Strategist: Lexi Whalen

President: Rachel Spiegelman

Editing Company: Bicep Productions

Editor: Nate Connella

Asst. Editor: Gary Burns

Editing Producer: Esther Gonzalez

Animation, Visual Effects:  Terry Politis

Color:  Bob Festa, Company 3

Audio Post Company: Bicep Productions

Engineer: Luis Rosario

Production Company: Woodshop

Director: Trevor Shepard

Executive Producer:  Sam Swisher

Producer: Ursula Camack

Director of Photography: Tom Lazaravich

Music: Motive Music Sound

Composer: Jeremy Adelman

Producer: Samanta Balassa