Burger King Unveils Its First TV Commercial With the King in More Than 4 Years

Comeback for the character?

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You can't keep a good King down.

Burger King's creepy, plastic-faced King character, who was sidelined from TV ads four years ago, will return Monday night in prime time in a 15-second commercial for a Chicken Nuggets deal—his first appearance in a BK spot since February 2011.

The ad, created by Pitch Inc., isn't much to look at creatively. But it affirms BK's commitment to the character even after his long absence from TV.

"The King has been breaking status quo for decades and has earned his space in pop culture.

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