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Insult, meet injury, as McDonald’s recent loss of the “Big Mac” trademark in the EU was quickly followed up by a Burger King stunt mocking its rival’s iconic menu item.
Stockholm-based agency Ingo created a menu of “The Not Big Macs” at local BK locations just to troll McDonald’s for its legal defeat earlier this month in a case against Irish fast food chain Supermac’s. In the case, the EU Intellectual Property Office determined that McDonald’s had not proven genuine use of the term “Big Mac” over five years leading up to the 2017 Supermac’s filing.
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