Burger King Trolls McDonald’s Yet Again With an Entire Menu Mocking the Big Mac

Swedish stunt celebrates rival's trademark loss in the EU

A Burger King menu with options for Not Big Macs.
When McDonald's lost its Big Mac trademark this month, Burger King was quick to rub salt in the wound. Ingo Stockholm

Insult, meet injury, as McDonald’s recent loss of the “Big Mac” trademark in the EU was quickly followed up by a Burger King stunt mocking its rival’s iconic menu item.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."