General

Burger King Russia Nixes Ad That Promises Free Whoppers to Women Impregnated by World Cup Players

The spot was pulled after hitting the wrong note

Burger King has removed a post after critics called it demeaning toward women.Getty Images, Burger King
Headshot of Diana Pearl
By Diana Pearl

June 21, 2018

Burger King Russia has pulled a World Cup-themed social media campaign that said it would reward women who were impregnated by soccer stars with free Whoppers—and cold hard cash.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Diana Pearl

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

Recommended articles
Related Articles
Creativity

Busch Reminds a Small-Town Family What Their Dad Really Wants for Father’s Dayicon-image

By Diana Pearl

Creativity

MM.LaFleur’s New Campaign Is a Game of Empowering Mad Libsicon-image

By Diana Pearl

Creativity

Vermont Is Marketing Its ‘Iconic Brand’ to the Next Generation With Grants and Weekend Visitsicon-image

By Diana Pearl

Creativity

New Spot for Heathrow Captures the Bliss That Comes With Setting Up an Out-of-Office Messageicon-image

By Diana Pearl

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

The State of Audio Advertising 2022

By Stuart Feil

Why Smart Brands Are Turning to Latin America for Creative Talent

By Ajit Kara

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

Your sites feature HTML here...