Use A Burger King Background on Zoom, Get a Free Whopper

For the last few weeks, adverts out on the streets have been rendered relatively useless as most people are locked inside of their homes. Burger King's solution? Entice people to use images of the fast-food chain's present billboards as backgrounds during their video conference calls. The "Home of the Billboards" campaign, executed in collaboration with agency David Buenos Aires, encourages participation by rewarding these digital marketers with a "Buy One Get One Free" Whopper sandwich coupon, valid from April 28 to May 1. How can you score the deal? Just download one of the billboard images from Burger King's Twitter account, use it as a Zoom background during your virtual meetings, upload a photo on Twitter and tag the brand using the hashtag #HomeOfTheBillboards. The brand will then directly message you with a code to be redeemed on Burger King's app. The coupon is only valid at participating U.S. restaurants—except Alaska and Hawaii—and cannot be applied to delivery orders. "Home of the Billboards" is only one of several creative responses that the Home of the Whopper has come out with during the pandemic. Parisian creative agency Buzzman has turned around multiple tactical campaigns for Burger King. For Burger King France, Buzzman released the "recipes" for the Whopper, Steakhouse, Big Fish and Big King sandwiches. Buzzman also self-censored ads to tease fans about the reopening of drive-thrus in Belgian locations for Burger King Belgium and handed out free Whoppers to students who showed off their smarts on social media for Burger King Global. Other Covid-19-related campaigns from Burger King include waived delivery fees, free Whoppers for people with good eye-hand coordination and a promise to throw free birthday bashes for 600 lucky kids. The fast-food giant isn't the only brand that has cleverly taken advantage of the rise of Zoom. DoorDash, Behr and Pandora have all debuted backgrounds for video conference calls. Credits Agency: David Buenos Aires Campaign: Home of the Billboards Client: Burger King Product: Delivery David, Buenos Aires Global CCO & Partner: Pancho Cassis Global COO: Sylvia Panico Executive Creative Directors: Ignacio Flotta, Nicolás Vara, Rafael Donato Creative Directors: Nicolas Goldstein, Juan Pablo Tyrer, Edgard Gianesi ACD: Rogério Chaves, Fabrício Pretto Art Director: Pedro Mezzini Copy: Augusto Callegari Managing Director: Emanuel Abeijón Group Account Director: Lucila Mengide Group Account Director: Stefane Rosa Account team: Belen Rodriguez, Julieta Altare, Carolina Vieira, Rafael Giorgino, Juliana Chediac, Jenny Gobel, Rachel Startz Production: Fabiano Beraldo, Fernanda Peixoto, Andressa Cardoso, Planning: Juan Manuel Jofre, Daniela Bombonato, Carolina Silva, Tabata Pimentel, Media team: Marcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Defina, Renata Oliveira Innovation & technology: Toni Ferreira, Gustavo Nanes Social Media: Lucas Patricio Burger King Argentina Head of Marketing: Luz Fochezato Marketing Manager: Martín Gonzalez Marketing Analyst: Nerina Baldassarre Burger King, Brazil Head of Marketing: Ariel Grunkraut Marketing Director: Thais Nicolau Marketing Manager: Filipe Botton Marketing Coordinator: Fernanda Harb Marketing Analyst: Maria Eduarda Darme Media: Vinícius Simon Burger King, Global Marketing Officer Global Chief: Fernando Machado Head of Global Marketing: Diego Suarez Sr Brand Manager Global Marketing: Rachel Kellerman Burger King, North America President, Burger King North America: Chris Finazzo Head of Marketing North America: Marcelo Pascoa Head of Marketing North America: Renato Rossi Director of Marketing Communications: Rogelio Magana Manager, Advertising: Rachel Williams Director, Media & Social Channels: Jorge R. Oliveira Social Media Digital Marketing: Flavia Guetter Sr. Analyst, Media: Richardson, Rebecca Manager, Mobile App: Preston Nix Social Agency MullenLowe US

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Burger King Offers Free Whoppers for Those Who Use Its Billboards as Zoom Backgrounds

They need to do something with those OOH ads, right?

Mónica Marie Zorrilla

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Mónica Marie Zorrilla