Burger King Offers Free Whoppers for Those Who Use Its Billboards as Zoom Backgrounds

They need to do something with those OOH ads, right?

Zoom call screenshots
Burger King's latest response to Covid-19 is a campaign—produced in collaboration with David Buenos Aires—that rewards participants with a free Whopper. Burger King

For the last few weeks, adverts out on the streets have been rendered relatively useless as most people are locked inside of their homes. Burger King’s solution? Entice people to use images of the fast-food chain’s present billboards as backgrounds during their video conference calls.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.