Burger King Offers Free Whoppers for Those Who Use Its Billboards as Zoom Backgrounds

They need to do something with those OOH ads, right?

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


For the last few weeks, adverts out on the streets have been rendered relatively useless as most people are locked inside of their homes. Burger King’s solution? Entice people to use images of the fast-food chain’s present billboards as backgrounds during their video conference calls.

The “Home of the Billboards” campaign, executed in collaboration with agency David Buenos Aires, encourages participation by rewarding these digital marketers with a “Buy One Get One Free” Whopper sandwich coupon, valid from April 28 to May 1.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in