Burger King Is Now 3-D Printing Prosthetic Hands, All the Better to Eat Whoppers With

David takes hands-on approach for 'Stacker Day'

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Creative shop David has excelled at leveraging social issues to build the Burger King brand, most famously with its celebrated “Proud Whopper” campaign from a few years back.

These days, the agency-client team are literally giving a hand—of the 3D-printed, mechanical variety—to folks across Argentina.

On July 5, the fast-feeder, recently feted as Marketer of the Year at Cannes, offered its Stacker combo for half price, with 50 percent of sales supporting Gino Tubaro’s Atomic Lab, which produces 3D-printed prosthetics free of charge for people in need.

That promotion had a juicy impact.



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