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Creative shop David has excelled at leveraging social issues to build the Burger King brand, most famously with its celebrated “Proud Whopper” campaign from a few years back.
These days, the agency-client team are literally giving a hand—of the 3D-printed, mechanical variety—to folks across Argentina.
On July 5, the fast-feeder, recently feted as Marketer of the Year at Cannes, offered its Stacker combo for half price, with 50 percent of sales supporting Gino Tubaro’s Atomic Lab, which produces 3D-printed prosthetics free of charge for people in need.
That promotion had a juicy impact.
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