#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Creative shop David has excelled at leveraging social issues to build the Burger King brand, most famously with its celebrated “Proud Whopper” campaign from a few years back.
These days, the agency-client team are literally giving a hand—of the 3D-printed, mechanical variety—to folks across Argentina.
On July 5, the fast-feeder, recently feted as Marketer of the Year at Cannes, offered its Stacker combo for half price, with 50 percent of sales supporting Gino Tubaro’s Atomic Lab, which produces 3D-printed prosthetics free of charge for people in need.
That promotion had a juicy impact.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in