Burger King Is Creating an Upside Down Whopper for Stranger Things Season 3

Big pop culture tentpoles don't come around too often, so when a brand sees one worth clinging to, it grabs on with both hands. You can certainly expect that from the return of Stranger Things, the retro sci-fi phenomenon that's coming back to Netflix soon for its third season. On Wednesday, Nike announced a Stranger Things Collection that harkens back to the looks of 1985, when the new season takes place. A slightly less labor-intensive product development was announced today by Burger King, which is unveiling an Upside Down Whopper—named, of course, in honor of the show's Upside Down parallel dimension. The tie-in is a co-promotion with Coca-Cola and Netflix. The Upside Down Whopper is...pretty much an upside down Whopper. The brand isn't shy about this fact, pointing out in its announcement, "The Upside Down Whopper sandwich features exclusive packaging and the same ingredients as the original Whopper, served upside down." But there is one especially clever tidbit in the campaign: the Upside Down Whopper will only be sold in 11 locations, a reference to Eggo-munching and butt-kicking protagonist Eleven. [kickout id="1"] The limited-time product goes on sale June 21 (Stranger Things returns on July 4) at locations in Miami, Houston, Boston, Atlanta, Philadelphia, Dallas, Chicago, San Francisco, Los Angeles, and New York. The 11 restaurants will also have limited edition T-shirts, crowns, ketchup packets and pins with a Stranger Things theme. The idea was developed in partnership with two of Burger King's agencies, David Miami (which made the teaser video) and MullenLowe U.S. For the vast majority of fans who won't have access to the 11 locations selling the Upside Down Whopper, Burger King has created a $5 Hopper Meal (named for the show's Sheriff Jim Hopper) that can be ordered from now through June 20 via DoorDash with the code "STRANGER". Burger King will also leverage its smartphone app in a partnership with Coke, which lets customers scan their drink cups using the app to be entered for one of 100,000 prizes awarded daily. CREDITS: Client: Burger King President, Burger King North America: Chris Finazzo Head of Marketing, North America: Renato Rossi Global Chief Marketing Officer: Fernando Machado Head of Global Marketing: Marcelo Pascoa Lead Marketing Communications: Diego Suarez Director, Marketing Communications: Nicole Alevizos Manager, Advertising: Liza Keller Social Media Digital Marketing, North America: Flavia Guetter Sr. Brand Manager, Global Marketing: Rogelio Magana David the Agency (Miami) Managing Director, Global COO: Paulo Fogaça Executive Group Creative Director: Tony Kalathara Group Creative Director: Danny Alvarez Group Creative Director: Jason Wolske Senior Art Director: Aaron Willard Senior Copywriter: Jaime Villalva Art Director: Curtis Caja Copywriter: Dan Flora Director of Creative Services: Rhonda Mitchell Creative Coordinator: Cristina Cornejo Ayala Creative Resource Coordinator: Luisa Candido Head of Global Production: Veronica Beach Executive Producer: Carlos Torres Producer: Ricardo Ceballos Associate Producer: Brenda Osorno Production Coordinator: Tomas Diego Sr. Business Affairs Manager: Barbara Karalis Business Affairs Manager: Elizabeth Torriente Director of Strategy: Jon Carlaw Senior Brand Planner: Stephanie Salvador Jr. Planner: Anastasia Lara Head of Account Management: Carmen Rodriguez Group Account Director: Stefane Rosa Account Supervisor: Jenny Gobel Account Supervisor: Katie Heinerikson Assistant Account Executive: Nneoma Chukwueke MullenLowe US Chief Creative Officer: Mark Wenneker Executive Creative Director: Tim Vaccarino Executive Creative Director: Dave Weist SVP, Creative Director: Enrique Camacho SVP, Creative Director: Jon Ruby SVP, Creative Director, Digital and Social: Dustin Johnson Associate Creative Director: Cody Dummer Art Director: Britney Drotleff Copywriter: Vanessa deBeaumont SVP Executive Director of Integrated Production: Lisa Setten SVP, Head of Integrated Production: Zeke Bowman Director of Print Production: Aidan Finnan Content Producers: Kate Kesselring, Kati Mennett Animators: Andrew Lee, Jorge Noujaim, Ryan Dight Editor: Adam DePalma Senior Production Artist: Nat Novak VP, Group Strategy Director: Mike Cassell Social Content Writer: Arielle Mulgrew Sr. Social Media Strategist: Jimmy George Sr. Business Affairs Manager: Amy Keddy Sr. Project Manager: Kelly Benson Assistant Project Manager: Megan Ocampo VP Account Director: Kerry McKibbin Account Supervisor: Alison Whisenant Sr. Account Executive: Caroline Bailey Account Executive: Leila Chee Production: Woodshop Director: Trevor Shepard Executive Producer/UPM: Sam Swisher Producer: Ursula Camack Editorial: Jane Studios Creative Director: David Parker Managing Partner: Nancy Nina Hwang Executive Producer: Rich Rama Head of Production: Ben Sposato Lead Flame Artist: Tim Bird Flame Artist: Jameson DeSantis Designer/Animator: Laura Panella Editor: Paul Plew Audio: Beacon Street Mixer: Amber Tisue Mix Assistant: Aaron Cornacchio Senior Mix Producer: Kate Vadnais Color: Apache Colorists: Steve Rodriguez and Quinn Alvarez Producer: Caitlin Forrest Executive Producer: LaRue Anderson PR: Alison Brod Marketing + Communications Senior Vice President: Brooke Scher Mogan Senior Director: Adrianna Lauricella Merchandising Agency: 500 Degrees Studio Chief Creative Operations Officer: Shawn Brown Chief Client Officer: Kim Hughes Creative Director: Dave Klare Associate Creative Director: Luis Ferrero Account Director: Rodrigo Fernandez National Merchandising Account Executive: Mary Williams

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Burger King Is Creating an Upside Down Whopper for Stranger Things Season 3

But it's only being sold in ... 11 locations

David Griner

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