Burger King France Will Throw 600 Birthday Parties for Kids After Lockdown Ends

Parties will come complete with food, cake, gifts, invitations and decorations

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

There are a lot of things about quarantine that are a huge bummer, especially if you’re a kid. And if you’re a kid whose birthday happened to fall during these “unprecedented times,” that’s an even bigger downer.

To soften the blow, Burger King France worked with agency David Madrid to create a promotion offering free post-lockdown birthday parties—complete with food, cake, gifts, invitations and decorations—to 500 kids whose parents uploaded a photo of their birthday cakes to social media, tagging Burger

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in