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There are a lot of things about quarantine that are a huge bummer, especially if you’re a kid. And if you’re a kid whose birthday happened to fall during these “unprecedented times,” that’s an even bigger downer.
To soften the blow, Burger King France worked with agency David Madrid to create a promotion offering free post-lockdown birthday parties—complete with food, cake, gifts, invitations and decorations—to 500 kids whose parents uploaded a photo of their birthday cakes to social media, tagging Burger