Life in Quarantine

Burger King Encourages Fans in Europe to Support Its Competitors as Lockdowns Resume

Campaign from Buzzman strikes starkly different tone from U.S. ads about other chains' closed locations

Burger King France created an appeal to support restaurants during quaratine.Buzzman France
Headshot of David Griner
By David Griner

November 2, 2020

Nothing defines the “it’s complicated” relationship status these days quite like Burger King’s feelings toward McDonald’s.

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Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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