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Offending a royal family is a marketing stunt fit for a king.
Earlier this week, Burger King earned more than its share of media coverage for a campaign poking fun at Belgium’s King Philippe while promoting the June opening of its first restaurant in the European nation.
The “Who Is the King?” homepage asked visitors to choose between the real man and the Burger King. But all interested parties quickly learned that one could not, in fact, pick Philippe.
Today, Burger King Belgium completed its PR stunt by pretending it had lost to the legitimate monarch in a narrow, completely fictional vote, 51 to 49 percent.
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