2020 Is Too Long, so Burger King Declared Christmas in July

Burger King wants to skip directly from the coronavirus-fueled chaos of today to the lovely and wondrous holiday season of December. And they think the pandemic-weary public may be ready to play along. Today, the fast-food brand unveils a Christmas in July promo, transforming its social media channels and the BK app with carols and various elfin images and accoutrements that could appeal to even the grinchiest among us. [kickout id="1"] There’s a related food offer—we’d call it a gift, but it’s not free—that lets consumers mix and match two menu items like the Whopper and Chicken Fries for $5. And as part of the stunt, the chain has decked out one of its locations with icicle lights, snowflake ornaments, giant colorful trees and red-ribboned wreaths. With fake snow falling and employees wearing Santa hats, consumers talk turkey about 2020 for a video from agency David’s Sao Paulo and Miami teams that accompanies the campaign. [kickout id="2"] “I’m over it, I’m over it,” says one man. “Just skip it—horrible,” says another, while a mom confesses, “I’m losing my sanity.” The spot opens with the understatement of the century: “2020 has been a challenging year,” and flows into relatable commentary from passersby at the bright and festive restaurant. “This year has to end,” says one mask-wearing guy. “2020 no good!” BK says it’s “doing our part to wrap it up early” with its idyllic peek into the holidays and its discounted twofer combos, though fast-forwarding past the next four months won’t solve the world’s ills. But, anyway, it’s nice to dream. CREDITS: Agency: David Sao Paulo and David Miami Global CCO & Partner: Pancho Cassis Global COO: Sylvia Panico Creative VP: Rafael Donato Creative Director: Edgard Gianesi Associate Creative Director: Fabricio Pretto, Rogerio Chaves, Curtis Caja Art Director: Thiago Ferreira Copywriter: Lucas Vigliar, Jared Schermer Group Account Director: Stefane Rosa Management Supervisor: Jenny Gobel Account Executive: Rachel Startz Executive Producer: Brenda Morrison Fell Associate Producer: Brenda Osorno Senior Business Affairs Manager: Barbara Karalis Business Affairs Manager: Elizabeth Torriente Client: Burger King Production Social Film Production Company: Kreative Kontent Director/Photographer: Fro Rojas Executive Producer: Debbie Margolis-Horwitz Director of Photography: Massimo Hanozet Production Manager: Kimberly Haggerty Set Designer: Belinda Scott Editor: Pablo Colella Photo Retouching: Carolina Loreto Project Manager: Renata Jenkins Production: 2 for $5 “Drive Thru” Production Company: division7 Director: Kris Belman Executive Producer: David Richards/Kamila Prokop Director of Photography: Bob Chappell Producer: Jon Dawes Production Manager: Dannikke Walkker Production Designer: Ron Beach Editorial & Finishing End Card Cosmo Street Editorial Editor: Justin Trovato Animation & Finishing Artist: Nico Cragnolino Assistant Editor: Alexandra Jimenez Producer: Tina Evanow HOP: Marie Mangahas EP/ Managing Partner: Yvette Cobarrubias Audio: Lime Studios Mixer: Adam Primack Senior Producer: Kayla Phungglan EP: Susie Boyajan Color: Apache Colorist: Quinn Alvarez Producer: Stefanie Schaldenbrand EP/ Managing Partner: LaRue Anderson

Food Industry News

Burger King Celebrates Christmas in July Because 2020 Just Needs to End Already

Campaign from agency David includes restaurant decked out in holiday lights

T.L. Stanley

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T.L. Stanley