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If you’ve ever been to London and spent time away from the manicured tourist attractions, then you’ll know that the bulk of the real capital is made up of gloriously gray, gritty streets bustling with market stalls, coffee shops, takeouts and noise.
British fashion giant Burberry perfectly captures that magical urban energy in its latest two-minute film created by Riff Raff Films with creative direction from Megaforce, a four-person French filmmaking collective. The spot is a modern, high-energy re-imagination of the famous Singin’ in the Rain dance routine from the 1952 American musical of the same name.
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