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The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation.
To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its first brand campaign “To Be Seen.” In partnership with film production and creative studio Round Two Agency, this campaign culminates a three-year effort of learning about chronic illness culture and how a brand can step in to help.
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