A Bumbling Magician Finds His Stride in This Charming, Peculiar Short Film From Ray-Ban

But victory doesn't come easy

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Meet Loudini. He's a sad sack illusionist who can't even pull a rabbit out of a hat. But even after the world's worst day, he stays at it, dumping the excess glitter out of his shoes and getting back out on stage—because it's who he is, and it's what he does.

That's the basic premise of a new video from Ray-Ban Films, part of the eyewear brand's #ItTakesCourage campaign, which has also seen the brand make people stare into each other's eyes for four minutes, hoping to spark … something.

In the six-minute Loudini clip, written and directed by Conor Byrne of Hungry Man, the struggling protagonist, played by Henry Zebrowski, bombs his regular gig at a senior citizens center—a junky role to begin with—by managing to produce only a stuffed bunny ear (as opposed to the whole animal) from his formal headgear.

AW+

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