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Playing the field with online dating can sometimes feel as brutal as a contact sport. Dating app Bumble is promoting the ways its features help users avoid foul play through a new collaboration with Minneapolis-based agency Mono titled “The New Rules of the Game,” which launched today.
The effort features a trio of spirited 15-second spots that play into the sports theme. “Game, Set, Unmatch” shows a woman and man playing tennis, the man grunting aggressively with every swing.
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