Buffalo Bills highlight own suckiness in flier

Bills

Supporting a football team as bad as the Buffalo Bills tends to weather people. But when that mediocrity was highlighted recently in the team's advertising, it lit a spark under fans. A flier sent out to 2009 season-ticket holders included this photo of Brian Moorman punting out of the Bills' end zone—football's ultimate act of desperation—during a losing effort to the Browns. Fans are livid. Bills management is defending the picture, saying it's a nicely composed photo and that "Moorman is a good player on the field and a good guy off the field." Fair enough. Since the Bills never win any actual games, why not play up the fact that they're good guys? For next season's fliers, perhaps they could include a photo of Ryan Fitzpatrick calling his mother on her birthday.

—Posted by David Kiefaber