The Story Behind Honda's Matthew Broderick Ad

Who thought of Ferris, and why no Cameron?

Honda's pitch-perfect homage to Ferris Bueller's Day Off has quickly become one of the most talked-about Super Bowl ads in recent history—and it hasn't even aired on TV yet. As the extended version of the spot became a YouTube smash and a top trending topic on Twitter, we reached out to the agency behind the ad, Santa Monica, Calif.-based RPA. While it has a strong reputation in the industry for its 25 years of work with Honda, the agency has largely remained under the radar. That could all change on Super Bowl Sunday, as its contribution takes its place as one of the night's top spots. So, how did this sequel of sorts come about? Get the scoop after the jump.