The Story Behind Honda's Matthew Broderick Ad

Who thought of Ferris, and why no Cameron?

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Honda's pitch-perfect homage to Ferris Bueller's Day Off has quickly become one of the most talked-about Super Bowl ads in recent history—and it hasn't even aired on TV yet. As the extended version of the spot became a YouTube smash and a top trending topic on Twitter, we reached out to the agency behind the ad, Santa Monica, Calif.-based

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