Budweiser's New Bow-Tie Can Is Skinny in the Middle, Unlike Its Target Market

Introducing a 10-degree crinkle

Budweiser is introducing a new type of can, which is strange, because most people felt the old cans were just fine and it was the beer that needed improvement. Kidding, of course—All Hail the King! Thanks to a recent technological breakthrough in aluminum manufacturing, the bow-tie shaped cans, bowing May 6, have skinny middles—the irony of which will not be lost on some of its consumers.

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