Super Bowl

Budweiser Teases Super Bowl Ad With Emotional Reactions From Its Own Stars

Spot features the Free Hugs Guy, an Army veteran and two World Cup champs

a group of people
Ken E. Nwadike Jr., a documentary filmmaker, motivational speaker, and peace activist from San Diego, watches Budweiser's Super Bowl 2020 spot surrounded by family and friends. Budweiser
Headshot of Mónica Marie Zorrilla
By Mónica Marie Zorrilla

January 21, 2020

Anheuser-Busch gave fans a behind-the-scenes look on Twitter today at the individuals who inspired, and will star in, Budweiser’s 60-second Super Bowl 2020 spot.

Headshot of Mónica Marie Zorrilla

Mónica Marie Zorrilla

Mónica is a breaking news reporter at Adweek.

Recommended articles
Related Articles

bottles of heinz honeyracha sauce

Food & Beverage

Heinz Is Back in the Super Bowl With a Roman Coppola-Directed Spot

By Mónica Marie Zorrilla

Man standing in front of a police blockade holding the peace signs with a

Super Bowl

Budweiser Challenges American Stereotypes in Patriotic Super Bowl Ad

By Mónica Marie Zorrilla

Super Bowl

RHONJ, T-Pain and RuPaul Drag Race Contestants Join Forces for Sabra’s Super Bowl Spot

By Mónica Marie Zorrilla

Super Bowl

Uber Eats Super Bowl Ad Unites Wayne’s World and Cardi B to Shamelessly Support Local Food

By David Griner

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform