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Budweiser bids farewell to longtime brand ambassador Dale Earnhardt Jr. with a sendoff to the Nascar legend ahead of his impending retirement, in the form of a poignant three-minute tribute video created by VaynerMedia.
Earnhardt, 43, who announced his retirement at the end of the 2017 season back in April, has a relationship with Budweiser dating back to 1999, when he first drove a car with a Bud paint job around a Nascar Cup Series track. The brand has been an official sponsor of Earnhardt’s since 2007, though not continuously, and Earnhardt won 17 of his 26 career Cup victories in a Budweiser car.