Budweiser Celebrates the Special Bond Between Stepfather and Stepchild This Father's Day

Budweiser's latest Father's Day spot is a heartwarming tearjerker. In the new Budweiser ad, "For the Fathers Who Stepped Up," stepchildren and stepfathers are the focal points as they go about their days doing "normal" family activities, such as fishing, cooking, sharing a beer and just spending quality time together. Monica Rustgi, vice president of marketing for Budweiser, said in a statement, “On a day when the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood. That’s why this Father’s Day, Budweiser is toasting stepfathers who love their stepchildren like their own." Three families are featured where the stepfathers came into their stepchildrens' lives when they were young: Victor and Mark; Chloe and Randall; and Shealyn and Paul. Paul recalls his approach to finding a balance with Sheelyn. "As a stepfather, you have boundaries, and you know, the relationship develops over time. And I just took things day by day, and we grew as a family." Chloe noted how she grew up fantasizing about her parents getting back together and that she was reluctant to let her stepfather Randy into her life. She said, "It took some time, but I suddenly saw Randy in a different light. There is this person right here that loves me and that will do anything for me." [kickout id="1"] The three stepfathers in the video are treated with a surprise at the end when their stepchildren want to be legally adopted by them. Each stepfather, teary-eyed and caught off-guard, happily accepts the new commitment. Budweiser then encourages viewers to share their own stories of parental figures found through blended families. For every story shared on Budweiser's social media post before June 16, Budweiser will donate $1 to The Stepfamily Foundation to support blended families. CREDITS: AGENCY: DAVID the Agency (Miami) Spot: For the Father's Who Stepped Up Client: AB-Inbev: Budweiser US Group ECD: Tony Kalathara Group Creative Director: Danny Alvarez Group Creative Director: Jason Wolske Sr. Art Director: Aaron Willard Sr. Copywriter: Jaime Villalva Copywriter: Dan Flora Head of Global Production: Veronica Beach Producer: Marina Rodrigues Sr. Business Affairs Manager: Barbara Karalis Director of Strategy: Jon Carlaw Sr. Planner: Matias Candia Planner: Anastasia Lara Managing Director, Global COO: Paulo Fogaça Head of Account Management: Carmen Rodriguez Account Director: Gabriella Fabbro Account Supervisor: Monique Beauchamp Estrella CLIENT: ABInbev – Budweiser US US Chief Marketing Officer: Marcel Marcondes Group Vice President, Core & Value: Ricardo Marques Vice President, Marketing: Monica Rustgi Senior Brand Director: Madison Pietrowski Senior Brand Manager, Digital: Marni Hamberg Senior Media Manager: Erica Biancalana PRODUCTION: Stept Studios Director: Dana Romanoff Executive Producer: Nick Martini Business Manager: Alex Martini EP/Head of Production: Laura R. Cushing Producer: Lendi Slover Production Coordinator: Anh Phan Director of Photography: Mack Fisher 1st AC: Loren Hamilton 2nd Camera Operato: Cam Riley Gaffer: Ryan Oppedisano Grip:, Jason Rupe Production Designer: Tim Miller Sound: Bobby Vonghom HMU/Styling: Lisa Gardner DIT: Jack Damon On Set Assistant Editor: Kristen Garris Contract Coordinator: Maggie McLandsborough Good People Casting EDITORIAL - Stept Studios Head of Post Production: Connor Scofield Post Producer: Tamara Treu Lead Editor: Connor Davis Assistant Editor: Max Pankow Assistant Editor: Kristen Garris Sound Engineer: Eric Crepeau Colorist: Mark Todd Osborne MUSIC – Search Party Music Composed by: Justin D Wright Executive Producer: Winslow Bright PR AGENCY PR Agency: 3pm Agency Network: McCann World Group (MWG) Holding Company: IPG MEDIA AGENCY Media Agency: Dentsu Group (Vizeum)