Bud Light Unveils a Second 'Dilly Dilly' Ad and Likens the Campaign to 'Whassup'

'You live for a moment like this,' says brand vp Andy Goeler

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“Dilly Dilly” fans, rejoice!

Bud Light is rolling out a sequel to its amusing medieval-themed “Banquet” commercial from August, whose cryptic “Dilly Dilly!” catchphrase has become quite famous in sporting circles this fall—and particularly over the past week.

You’ll recall that “Banquet” featured royal subjects delivering cases of Bud Light to their king at a feast. But then, one insufferable guy—evidently an ancestor of today’s craft beer snobs—gives the king a bottle of “spiced honey mead wine” that he’s “really been into lately.”

The offensive chap is quickly banished to the “Pit of Misery.”



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