Bud Light Sent a Hilarious Cease-and-Desist Scroll to the Makers of ‘Dilly Dilly’ Ale

Delivered by a town crier, along with two Super Bowl tickets

Bud Light has continued its seemingly endless “Dilly Dilly” antics by responding benevolently to a craft brewer that made a “Dilly Dilly” IPA—with a friendly cease-and-desist letter written on parchment and delivered by a town crier.

@nudd Tim Nudd is a former creative editor of Adweek.