Bud Light Sent a Hilarious Cease-and-Desist Scroll to the Makers of 'Dilly Dilly' Ale

Delivered by a town crier, along with two Super Bowl tickets

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Bud Light has continued its seemingly endless “Dilly Dilly” antics by responding benevolently to a craft brewer that made a “Dilly Dilly” IPA—with a friendly cease-and-desist letter written on parchment and delivered by a town crier.

Modist Brewing Company in Minneapolis made the new “Dilly Dilly” Mosaic Double IPA, named for the cryptic but popular catchphrase from recent medieval-themed Bud Light ads. Having trademarked “Dilly Dilly,” A-B InBev needed to nip this in the bud. So, it sent a guy in medieval garb to Modist’s lobby, where he read



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