Bubly’s Playful Campaign Offers Serious Support to LGBTQ+ Families

With an illustrated book and a faux baby registry, the PepsiCo brand highlights the obstacles queer parents face

Proceeds raised from the illustrated book The Path to Parenthood: LGBTQ+ Edition will benefit the nonprofit Family Equality.
Proceeds raised from the illustrated book The Path to Parenthood: LGBTQ+ Edition will benefit the nonprofit Family Equality. Bubly/Family Equality

International Family Equality Day—May 2—is a time to recognize and celebrate all versions of family. But some families may find it hard to truly enjoy the day when they still face discrimination socially and legally.

Samantha Nelson is a freelance writer for Adweek.