Bubly's Playful Campaign Offers Serious Support to LGBTQ+ Families

With an illustrated book and a faux baby registry, the PepsiCo brand highlights the obstacles queer parents face

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International Family Equality Day—May 2—is a time to recognize and celebrate all versions of family. But some families may find it hard to truly enjoy the day when they still face discrimination socially and legally.

PepsiCo’s Bubly sparkling water is marking Family Equality Day by launching a campaign that highlights the challenges LGBTQ+ parents still face.

Bubly partnered with Family Equality, a nonprofit that provides legal guidance and support to LGBTQ+ families, to release a book titled The Path to Parenthood: LGBTQ+ Edition, illustrated by artist and community organizer Wednesday Holmes.



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