BT Created a New FIFA Team That Lets Gamers Take a Stand Against Online Abuse

The British telecom giant continues its 'Hope United' campaign tackling online hate in soccer

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Online harassment and racism have been a problem in soccer for years. In 2021, the issue came to a head as some players and the sport’s governing bodies called on tech companies and governments to take concrete action to combat the abuse. 

British telecom giant BT is keeping up the fight in 2022 with the next iteration of its “Hope United” campaign tackling online hate. This time, BT brings the initiative into the world of gaming. 

To

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in