Brut Is So Manly, It May Cause Sudden Pregnancy

In a new spot from the Sigma Group, a guy prepping for a night out with his wife slaps each of his cheeks with Brut Splash-On. The wife in question, who left the bathroom a moment earlier looking slim in a black evening dress, returns, now extremely pregnant. Their dachshund and goldfish have suddenly become pregnant, too. As much as I've longed to breed an army of human-fish hybrids to do my bidding (and who hasn't!), I fear this approach might be too awkwardly goofy to find broad appeal.