Brush first before trying out the LungTester

We’ve said it before: Virals often work well if they involve some element of ridicule. More people will forward something to a friend if it has a good chance of making the friend look foolish. This humorous effort by McCann in Norway for a breath-mint client fits the bill. It’s called the LungTester, and it’s set up to ostensibly test one’s lung capacity. You’ve got your official-sounding female narrator with the British accent telling you what to do.