Bruce Campbell is wondering if you have it

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

I missed the debut of this Old Spice spot while I was away. Starring the inimitable Bruce Campbell, it may be the first ad in history that nerds everywhere are hailing as a masterpiece. I might even have to watch Evil Dead 2 myself tonight. The campaign also features a microsite, with a cool 50-question quiz. By Wieden + Kennedy. Spotted at American Copywriter.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in