Brooks Brothers Made an Ad Star Out of an Instagrammer and His Great Looping Selfies

Inside Mike Mellia's striking outdoor ads in NYC

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You remember Mike Mellia. In early 2016, we wrote about the New York City fashion photogapher’s wonderful “selfie a day” project on Instagram, in which he posed for cinemagraph-style looping videos with wry captions—set pieces from a luxurious if fictional existence, featuring a character caught, in Mellia’s words, between “unbridled megalomania” and “the everyday doldrums.”

The videos were impeccably styled. And not surprisingly, fashion advertisers took note. Mellia has since crafted digital ad campaigns for a number of fashion brands, from Gap to Mes Chausettes Rouges Paris.

Now,

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