This Brooklyn Agency Is Selling Simple Blue Rings as a Way to Fight Trump

Funds from Breakfast's campaign will go to key nonprofits

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As people around the U.S.—and the world—struggle to process the result of last Tuesday's presidential election, many are wondering what they can do to combat the negative impact that Donald Trump's rise to power is expected to have on a wide range of issues, including civil rights, women's rights and climate change.

The founders of Brooklyn product design company Breakfast, for their part, have chosen to do what they do best—design a product.

In this case, it's a simple blue ring, made from aluminum and meant to symbolize peaceful resistance and social justice, that supports major causes that chief creative officer Andrew Zolty says we need "to protect for our families, friends and children."



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