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Carmichael Lynch and Smoke & Mirrors/NY set a dinosaur loose on a frozen pond in this Disney-esque promo for an upcoming exhibit at the Denver Museum of Nature & Science. If Land of the Lost had been one-tenth this appealing, it wouldn't already be extinct at the box office. In the spot, the saurian slips and slides, and his expression about 10 seconds in manages to convey a "WTF" message without making the creature seem overly anthropomorphized or silly.
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