Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Many of us take the ability to read for granted, but a good number of adults in the U.S. struggle to do so. According to the nonprofit Literacy Partners, roughly 18% of New York residents do not speak English proficiently, making it difficult for them to read everyday documents and messages.
Working with The&Partnership’s New York office, Literacy Partners recently created a typeface that’s symbolic of this issue. Called Sans 18%, this “broken” typeface illustrates what it’s like to look at a billboard, pamphlet or prescription and not understand what it says.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in