Broadband heads downstream

ClivedavisIf there’s anyone out there harboring doubts about whether broadband has come of age, they should mull the fact that RealNetworks is webcasting Clive Davis’ annual pre-Grammy party on Saturday night, which, as you may know, features performances from Davis-blessed upcoming acts and music legends.

It’s unclear from this release as to whether Real is planning to support the Webcast with advertising, or is just using it as a big, juicy freebie to entice people to sign up for Real’s mostly subscription-based content. Either way, it’ll be interesting to see how many people tune in.

—Posted by Catharine P. Taylor

Photo credit: Callahan/ACE Pictures/Newscom