Brits kill pro-violence poster for video game

Burnoutad
Encouraging violence as a path to self-improvement? How could that possibly spark criticism? But yes, in a move that’s probably been expected since the ad was concepted, British authorities have pulled a subway poster that uses the tagline, “Inner peace through outer violence.” It’s part of a Wieden + Kennedy campaign for the video game Burnout Dominator. The campaign, which created a fake Tibetan philosophy called “Kah Ra Shin,” is actually pretty clever. But can you really blame London’s Tube riders for being a bit sensitive about things that celebrate violence?

—Posted by David Griner