British Mall Presents 100 Years of East London Fashion in 100 Seconds

Where's the making-of video?

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The Viral Factory produced this short film celebrating 100 years of fashion in East London in 100 seconds to announce the grand opening of retail shopping mecca Westfield Stratford City. In the spot, a guy and a gal start dancing like it's 1911, and by the time they reach 2011, they've tiptoed their way through 100 years' worth of costume changes. It was shot over four days. I wish there was a nice making-of video so I could examine some of the outfits better.

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