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U.K. broadcaster ITV is tapping into ‘90s nostalgia with an arcade game that features battles between some of its biggest stars.
The video game is the next instalment of ITV’s “Drama vs Reality” campaign, which promotes the reality programming and drama available on its online content platform ITV Hub. The series of ads have set up outlandish scenarios in which famous actors from ITV’s shows fight against its reality stars.
Now, the public can get in on the action by playing an online game styled after classic “beat ‘em up” arcade games from the 1990s.
Created by Uncommon Creative Studio, the game allows players to choose from six animated versions of the characters from the ads: reality stars Ferne McCann, Bobby Norris and Kem Cetinay, or actors from the opposing “Team Drama” which includes Jason Watkins, Richie Campbell and Anna Friel.
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