British Army Begins Female Recruitment Campaign Months After #MeToo Inquiry

'A Soldier is a Soldier' aims to recruit more women, who make up just 9.8% of the British Army

As the British military faces its own #MeToo moment, the Army has made women the focus of its latest recruitment campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in