British Advertising Hits New Low With Commercial Starring Talking Butt Crack


What a week it's been. As Friday draws to a close, I see your defecating man in the exercise video and your threesome-inducing Sexual Chocolate wine, and I raise you one talking butt crack in this British advert for something called Polycell. It's some sort of spray product that promises "No more unsightly cracks" in your walls. Unfortunately, there's one major unsightly crack in the commercial. And it talks. David Ogilvy would be proud. Agency: 18 Feet & Rising. Full list of perpetrators below.


Client: Polycell

Agency: 18 Feet & Rising

Creative Director: Stephen de Wolf

Creatives: Alex Delaney & Oli O'Neill

Agency Producer: Emily Hodgson Julia Methold

Account Director: Adrienne Little

Strategic Business Lead Rob Ward

Director: Simon Willows

Production Company: Blink

Production Company Producer: Tiernan Hanby

Executive Production Company Producer: James Bretton

Editor: Mark Aarons

Post Production Company: The Electric Theatre Company

Post Production Company Producer: Helen Sutermeister

VFX Supervisor: Andrew Stewart

Colourist: Steffan Perry @ Framestore

Sound Engineer: Tony @ Wave Studios