British Ad With Mom Showing Off Cleavage to Her Son's Friends Escapes Censure

176 complaints thrown out

Undeniably stupid, but worth banning? That was the tough call facing Britain's ad watchdog as it dealt with 176 complaints over the spot below, for soft drink Irn-Bru. The plot, such as it is, involves a mom proudly showing off her push-up bra to her son's friends—much to the acute embarrassment of the son, and the slack-jawed awe of the friends. The soft drink is positioned, also stupidly, as an antidote to the embarrassment. Each time the kid takes a swig, he becomes blissfully mellow again despite his dire circumstances.