Britain Bans Nike's Twitter Campaign for Euro 2012

Footballers' tweets not clearly marked as ads

English footballers breaking rules? Blimey! The U.K. advertising watchdog—must be a Scot, it's so nippy and feisty!—has banned a Nike Twitter campaign after ruling that tweets sent from the personal accounts of soccer stars Wayne Rooney and Jack Wilshere were not clearly labeled as advertising. Nike begged to differ, noting that the #MakeItCount hashtag and a corporate URL appeared in the tweets.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in