Britain Bans Nike's Twitter Campaign for Euro 2012

English footballers breaking rules? Blimey! The U.K. advertising watchdog—must be a Scot, it's so nippy and feisty!—has banned a Nike Twitter campaign after ruling that tweets sent from the personal accounts of soccer stars Wayne Rooney and Jack Wilshere were not clearly labeled as advertising. Nike begged to differ, noting that the #MakeItCount hashtag and a corporate URL appeared in the tweets. The watchdog wasn't inclined to throw the company a bone: "We considered there was nothing obvious in the tweets to indicate they were Nike marketing communications."