Brink's Prevents Stuff That Won't Happen

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s hard to blame Brink’s Home Security for turning to fear mongering in its ads, but one of the new TV spots takes it to a different level. Sadly, I couldn’t find the clip online, so you’ll have to live with this summary: A guy kisses his wife goodbye and leaves for work. The wife quickly sets the burglar alarm. Then a passing jogger raises the hood of his sweatshirt, gives the camera an evil look, and sprints into a Jackie Chan-style flying kick that shatters the front door.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in