After the kids are tucked into bed, parents like to turn the lights down low, put on some not-safe-for daytime programming, and get down and dirty … with frozen desserts.
At least, that's what Breyers claims in this off-the-hook song-and-dance number from DDB that manages to get "I said so" to rhyme with "gelato."
The music video is an extended version of a concept visited in an earlier 15-second spot, in which a young son catches his parents snacking on Breyers Gelato Indulgences in the middle of the night. If you thought the first ad was cheesy, this cringe-worthy version goes on way too long, and really makes you feel like you did walk in on your parents doing something you shouldn't have seen.
Client: Breyers, Unilever
Creative Agency: DDB
Media Agency: Mindshare Worldwide
Executive Creative Director: Janet Guillet
Director: Beth McCarthy-Miller
Assistant Director: Janet Guillet
Copywriters: Janet Guillet, Marcia Murray
Producer: Joanne Diglio
Production: EUE Screengems
Editing: Big Sky
Editor: Chris Franklin
Music: Singling Serpent
Public Relations Agency: Golin