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After the kids are tucked into bed, parents like to turn the lights down low, put on some not-safe-for daytime programming, and get down and dirty … with frozen desserts.
At least, that's what Breyers claims in this off-the-hook song-and-dance number from DDB that manages to get "I said so" to rhyme with "gelato."
The music video is an extended version of a concept visited in an earlier 15-second spot, in which a young son catches his parents snacking on Breyers Gelato Indulgences in the middle of the night.
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