Breyers Shows You What Parents Do After the Kids Go to Bed, and It’s Pretty Messed Up

Cover your eyes and ears

After the kids are tucked into bed, parents like to turn the lights down low, put on some not-safe-for daytime programming, and get down and dirty … with frozen desserts.

At least, that's what Breyers claims in this off-the-hook song-and-dance number from DDB that manages to get "I said so" to rhyme with "gelato."

The music video is an extended version of a concept visited in an earlier 15-second spot, in which a young son catches his parents snacking on Breyers Gelato Indulgences in the middle of the night. If you thought the first ad was cheesy, this cringe-worthy version goes on way too long, and really makes you feel like you did walk in on your parents doing something you shouldn't have seen.


Client: Breyers, Unilever

Creative Agency: DDB

Media Agency: Mindshare Worldwide

Executive Creative Director: Janet Guillet

Director: Beth McCarthy-Miller

Assistant Director: Janet Guillet

Copywriters: Janet Guillet, Marcia Murray

Producer: Joanne Diglio

Production: EUE Screengems

Editing: Big Sky

Editor: Chris Franklin

Music: Singling Serpent

Public Relations Agency: Golin