Brewery Hand Sanitizers' Makeover; Agencies Get Creative With Video Production: Friday's First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Creative Thinking Can Carry Advertising & Marketing Through COVID-19 If Every Brewery Made Hand Sanitizer, It Might Look Like This After a few weeks of increasingly dire headlines pouring down our various feeds, many of us are looking for ways to distract ourselves from the coronavirus crisis. And what better way to do that than by creating something fun? When booze and beer brands like Bacardi and Anheuser-Busch shifted some of their production power to creating hand sanitizer to combat coronavirus, one creative saw an opportunity for a little levity. Freelance creative director and Denver Ad School founder Jesse Alkire, who advises other creators to make something "silly" in these troubling times, created a custom look for several adult beverage-branded hand sanitizer bottle designs. See it: The project includes designs for White Claw, Corona, Guinness, Bud Light and more. As Video Production Stalls, Agencies Turn to Creative Tricks of the Trade As creative agencies and production firms worldwide scrap campaigns derailed by COVID-19, they’re now facing the reality that brands are still expecting work—but they can’t create new video or hold photoshoots. As brands pivot their messaging while creatives, producers and editors set up shop at home, it can seem a daunting task to make do with what’s available. But many in the industry, faced with no other option, have simply gotten to work. Read more: Learn how the agencies and production firms that are up for a bit of creative thinking are approaching the challenge. Help Us Face the Coronavirus Crisis—Together In the latest episode of our daily live show, Adweek Together, deputy brand editor Diana Pearl joins executive editor Stephanie Paterik to talk about how retailers are facing the impact of coronavirus. The Great Shift: How Coronavirus Is Impacting Key Industry Sectors Amazon Taught Us We Can Have Anything in a Few Hours. Coronavirus Is Changing That In the current climate, Amazon's highest priority is no longer reducing delivery windows to unprecedented timeframes. As the coronavirus has spread, the ecommerce giant has made some bold moves to accommodate the shoppers flocking to its platform including hiring 100,000 temporary workers, and telling third-party sellers that it’s prioritizing household staples and medical supplies, and will not be accepting shipments of products in other categories until April 5 at the earliest. Read more: Amazon’s biggest hurdle will be finding truck drivers to not only move products from manufacturers to warehouses, but also from fulfillment centers to customers. Linear Ad Sales Expected to Drop 12% in 2020 and 2021 Due to Coronavirus Crisis The continuing COVID-19 outbreak means a less-than-rosy outlook for media owners’ net advertising revenue forecasts. Media suppliers’ total linear ad sales, previously expected to hold steady this year, are now projected to decline by nearly 12% in 2020. The impact will be most severe for print media, which is expected to be hit with a 25% loss in advertising sales in 2020 compared to the previously forecast 17% decline. Read more: It’s not just print, though: Magna is forecasting losses nearly across the board. Upfront TV Marketplace Timetable in Doubt as COVID-19 Wreaks Havoc As buyers and media companies enact new strategies in the wake of COVID-19’s impact on the country and world, several are beginning to doubt whether upfront negotiations can be conducted in their usual late spring/summer time frame. It could be several months before advertisers are able to set their long-term buying plans. Read more: Another big question mark is the uncertainty over what programming will be featured on each network, now that TV production has come to a standstill. Best of the Rest: Today's Top News & Insights Kantar’s COVID-19 Barometer Examines Impact on Consumer Behavior Carat Names JiYoung Kim First Chief Digital Officer Flipboard’s Local News Initiative Adds Patch and ProPublica How Popeyes’ New Global CMO Plans to Make the Niche Brand Into a Mass Brand Tubi Reports Record Viewership as More People Stay Home World Health Organization, Tech Cos. Team Up on #BuildForCOVID19 Global Hackathon Pinterest Kicks Off Verified Merchant Program Livestreamed Event Twitch Stream Aid Will Raise Money for Efforts Against the Coronavirus AB InBev Shifts Funds From Sports to the American Red Cross The world’s largest brewer is also the United States’ biggest sponsor of sports and entertainment, and with everything gone dark or digital, the company made a quick pivot. Channeling the same we’re-all-in-it-together energy that Budweiser brought to this year’s Super Bowl, Anheuser-Busch released a 60-second video on its social channels announcing coronavirus relief efforts. [kickout id="1"] More of the Latest Now Isn’t the Best Time for Aspirational Celebrity Marketing 6 Steps for Boosting Creativity in Your Team’s Next Virtual Meeting EA’s The Sims 4 Snapchat AR Lens Lets You Work From Home With Puppies and Kittens Experience Good Offers Digital Hub for Experiential Marketing Solutions Amid COVID-19 TVSpy: A Herd of Bison Approached an MMJ in Montana and the Internet Went Wild

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Brewery Hand Sanitizers' Makeover; Agencies Get Creative With Video Production: Friday's First Things First

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How Creative Thinking Can Carry Advertising & Marketing Through COVID-19

Jess Zafarris

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Jess Zafarris