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Durham, N.C., resident Keil Jansen may have quit his job as a teacher to start a nanobrewery, but judging by its name, Ponysaurus Brewery, his old profession clearly rubbed off on him.
Raleigh ad agency Baldwin& designed the brewer's unique logo—half pony, half dinosaur—which looks like a McSweeney's parody of a medical illustration.
"There is a certain tension within the entire Ponysaurus design, where we are trying to balance a sense of the absurd and fantastical with the fact that we are dead serious about making the best beer," Jansen tells Cool Hunting.
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